Hi, I'm Mark Wilson. I'm an experienced Media Sales professional who loves working with clients to create big ideas and execute successful marketing campaigns.
Mark Wilson is a classically trained media sales professional who has a demonstrable track record of achievement across a range of media including digital, TV, mobile and print. He is now looking to join an organisation that can help him achieve his full potential in return for his commitment and hard work. It is his aim to be part of a successful and driven team that share his aim of being the best at what we do.
Key Skills and Attributes Include:
- Solutions and ideas led
- A creative and strategic thinker
- Strong presenter and a keen negotiator
- Media literate - but with a particular strength in digital and social media
- Able to communicate and build relationships with people at all levels
- New business development
- Proactive account management
- Consultative selling style - while remembering how and when to close
- Strong agency contacts but equally comfortable selling to clients direct
- Enjoys challenges and learning new skills
- Ambitious for himself and for the company he works for
- Strong work ethic and a team player with leadership qualities
Mark Wilson's Background
Mark Wilson's Experience
Head of Sales at WE R Interactive Ltd
September 2011 - Present
Creating a performance-led sales package, winning business through creating structured and logical proposals and championed in-game advertising to the market.
Sold to agencies and clients direct in-game advertising, account manage existing commercial partners such as Nike, Gillette, Betfred, Alfa Romeo and Red Bull.
Developed the commercial opportunities across the games portfolio.
Secured over £800k of forward-planned brand revenues from scratch.
Effectively sold out the available in-game inventory.
Senior Engagement Manager at Videology Group
May 2011 - June 2011
Managed a traded deal relationship for demographically targeted video advertising with Mediacom and Mindshare.
Unfortunately quickly made redundant due to strategic and structural changes at the business.
Senior Online Agency Sales at ITV
November 2008 - April 2011
Initially sold on and managed a wide group of agencies, primarily Starcom Mediavest and Zenith Optimedia. Dealt with their online and television departments to grow ITV's share of their video-on-demand and display budgets.
Promoted and became responsible for managing £3 million pound online trading deal with Aegis agencies and oversaw a junior member of the sales team.
Additionally took on responsibility for championing behavioural targeting, display and several new projects to the overall ITV sales team.
Client Development Manager at Orange
September 2007 - November 2008
Primary role of creating integrated advertising opportunities for the Advertising Sales team to sell and creating brief responses that involved building or hosting content.
Secondarily - tasked with growing Orange's advertising revenues in 3 industry sectors; FMCGs, mobile and film along with collaborating with other teams to create a unified sales strategy.
Creative Solutions Account Manager at AOL (UK) Ltd.
December 2006 - September 2007
Sold on both the agency and client teams to generate ideas for integrated advertising and pitch them to advertisers.
This also involved liaising with editorial, design and account management personnel internally and creative agencies, advertising agencies and prize fulfilment companies externally.
Agency Sales Executive at AOL (UK) Ltd.
November 2004 - December 2006
AOL sales representative for 19 different agencies at different times, ranging from large agencies likes Group M, Ogilvy, Mediavest and Starcom to smaller agencies based across the UK.
Successfully grew the amount of new business coming through small agencies (
Senior Classified Sales Executive at IPC Media Ltd.
May 2003 - November 2004
Initially sold on and later managed the classified sections of Golf Monthly, Women & Golf, Total Golf, Shoot Monthly, World Soccer and Rugby World magazines.
IPC Advertising Team of The Year 2003; IPC Classified Team of the Quarter twice; Recommended for IPC Classified Sales Person of The Quarter.
Mark Wilson's Education
The University of Wolverhampton
1998 – 2001
1996 – 1998
South Australian Certificate of Higher Education
Concentration: English, Maths, Phys Ed, Geography, Biology, Art
Mark Wilson's Interests & Activities
Club Secretary, Wanderers Association Football & Social Club
Reformed the first FA Cup winners and joint-founders of the Football Association, Wanderers. Manages the day-to-day operation of the club, including coordinating facilities, players, affiliations, insurance, equipment and commercial partnerships.